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in the framework of the EUSAIR (The EU Strategy for the Adriatic and Ionian Region, a macro-regional framework fostering cooperation between EU and non-EU countries that aims to drive economic growth, sustainable tourism, and environmental protection by addressing shared challenges in the region) in the currently action plan the Pillar 4 – sustainable tourism have a specific action named “Promotion of the Mediterranean diet and local, organic and origin production”. This action addresses some challenges such as
– Increase the connection between tourism and agri-food sectors in most countries and regions.
– Incorporate the Mediterranean diet which was registered by UNESCO in 2010 as world cultural heritage.
– Incorporate the local Origin Products which are considered as intellectual property rights of the local communities in the WTO.
– Enhance institutional collaboration frameworks and platforms between tourism and agri-food actors.
– Foster the interaction of small and medium-sized enterprises in agri-food and tourism.
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